The Digital Chairside is a recurring educational column designed for dental professionals who
want clear, practical insight into today’s digital landscape. Written from a dental-first
perspective, each article breaks down marketing, technology, and patient experience topics in
a way that’s easy to understand, ethical, and actionable— without hype or sales pressure. The
goal is simple: help practices make informed decisions that support growth, trust, and long-term success.
About the Author
Kayla Mauldin is the founder of Firelight Marketing and a former dental professional with over
23 years of experience in dentistry. She works exclusively with private dental practices, helping
them navigate marketing, technology, and patient engagement with clarity and integrity.
About the Author
Kayla Mauldin is the founder of Firelight Marketing and a former dental professional with over
23 years of experience in dentistry. She works exclusively with private dental practices, helping
them navigate marketing, technology, and patient engagement with clarity and integrity.
May 2026 Article: The Power of Google Ads for Dental Practices (Without Wasting a Budget)
April 2026 Article: Local Search Still Matters: What Dentists Need to Know About Google Today
March 2025 Article: How Dental Practices Can Use SEO to Attract the Right New Patients
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