Magnuson Dental’s original location on Delta Oaks Drive in Eugene was opened in 1982. This office was Dr. Norman Magnuson’s first dental practice. Their second location in Harrisburg opened in 2019 after Dr. Ryan Magnuson, Norm’s son, joined the practice. Their dental practice encompasses general, family, and Cosmetic dentistry.
Dr. Norm Magnuson took his son Ryan on dental trips starting at the early age of 12 to places like Mexico, Russia, and Nicaragua. These trips were about more than just dentistry; they were able to provide a much-needed service in underserved areas. This service-oriented approach is ingrained in the Magnuson practice philosophy. The father and son have done nine trips together. These international experiences laid a foundation for their collaborative work at their practices.
Another important aspect of the Magnuson’s philosophy is to create a work environment that feels like an extension of their family life. Work-life balance is important. Norm’s wife, Debby, has been the office manager for many years, and his children have also worked in the office at one time or another. Their patients are also cared for like they are part of their family, and many have become multigenerational clients. Dr. Ryan Magnuson shared how he and his siblings would jump off the roof of their father’s clinic, much to the amusement of patients.
One noticeable innovation is the practice’s incorporation of therapy dogs. Having a well-trained dog available for work can help alleviate the anxiety that some patients feel about dental visits. “Our dogs are a big hit with patients, especially kids,” Ryan explained. Additionally, having dogs at the office helps create a calm environment that addresses the emotional needs of their patients. They also make a note on a patient’s chart if they have any issues with dogs so they can be mindful of when not to have a dog present when they come in. The dogs are also trained never to enter the treatment areas.
Dr. Norm Magnuson made sure to avoid pushing his son into dentistry. Instead, he helped make sure that Ryan explored all his interests. Initially, Ryan seemed more interested in becoming a veterinarian or a medical doctor, but later, during his sophomore year of college, he decided to go into dentistry. Like his father, Ryan encourages his children to explore their interests and, at the same time, focuses on instilling the values of hard work and service. He coaches a variety of sports year-round, spreading his values beyond his family and into his community. He is the type of coach who wants everyone on the team to have a good, positive experience playing sports and values this over winning the game.
