On August 10th, Dr. Kutsch Kutsch welcomed Lane and Southern Willamette Dental Societies for lunch and a tour of Oral BioTech. His company makes Carifree products. The meeting was held in their fulfillment building in Tangent. Dr. Kutsch and his VP of Operations, Brian, gave the tour. The tour included the quality control lab, where products are tested before being approved to be shipped out, and the fulfillment area. All those who came to the social went home with Carifree product samples. How was Dr. Kutsch inspired to create Carifree products?
Dr. Kutsch practiced dentistry for forty-two years, building his first practice in Corvallis with longtime friend Steve Long in 1979. Dr. Kutsch also met Dr. Bill Blatchford early in his career and appreciated his mentorship. Bill had a philosophy about only working three days a week. So, early on in Dr. Kutsch’s practice, he followed Dr. Blatchford’s recommendation and got his schedule down to three days a week.
Working three days a week may seem counterintuitive; however, Dr. Kutsch said, “Dentistry is so consuming, emotionally and physically.” A dentist works with patients during one of the most stressful parts of their week and may have to give patients news they do not want to hear. Working three days a week gave Dr. Kutsch time to recharge and sharpen his mind, making it easier for him to deal with challenging situations when they arose.
Less time in the dental office also allowed Dr. Kutsch time to invent and pursue his other business ventures. He became very interested in using lasers, becoming one of the first dentists in the country to use them. When he started working with American Dental Laser, he felt that the handpiece they made was awkward to use. He told the company engineers what was needed to make the handpiece work better in a patient's mouth; however, they didn’t improve it. Dr. Kutsch then realized he could design his own business, and his first business was launched. His mind was opened to the possibilities of building and creating anything. He went on to create more businesses throughout his career.
Dr. Kutsch devised four criteria for whether he would build another company. First, it had to be something he was passionate about. Second, it had to be something that would allow him to be the best in the world. Third, it was something that would be fun. Fourth, it could be done without venture capital.
Dr. Kutsch advises dentists considering starting their own company not to give up their day jobs until their new income replaces their current income. The odds of new companies surviving are not very high. If one is building something that involves the dental industry, it could be a good idea to stay in practice, even if it is just two days a week. When Dr. Kutsch designed new products, he could get immediate feedback from patients, and often, patients would have no problem giving him biofilm samples for his research.
Dr. Kutsch also recommends the book The Art of Impossible, which looks at human performance potential and gives strategies to unlock one’s full success. The book shares how your curiosity leads you to your passion, leading you to a life purpose.
This philosophy is reflected in Dr. Kutsch’s latest company, Oral BioTech, and how it evolved from his curiosity regarding caries. He couldn’t understand how his patients were getting caries even when doing everything they were supposed to do. He felt as though he was missing something, and he took two years to study the issue of caries intensely and concluded the answer was to change the mouth's pH. Whether it was a result of medications, lack of saliva, or too much sugar, it still was all in relationship to the pH.
So, Dr. Kutsch decided to look for the best pH product on the market but discovered that they were all very acidic. Out of his passion came Carifree products, which attack tooth decay using its elevated pH system to help balance bacteria levels to create a healthy mouth and prevent cavities. This is the work that has become Dr. Kutch’s life purpose, “I’m having so much fun. I just turned 70 and I’m having more fun now than I’ve ever had in my life and I’m doing my best work."




