Thursday, May 21, 2026
Coastal Cascades Dentist Society Hosts Green Dentistry Event At Oregon Coast Aquarium - CCDS June 2026 E News
Wednesday, May 20, 2026
Building a Strong Digital Presence: Social Media Strategies for Patient Engagement - June 2026 CCDS E NEWS
The Digital Chairside
Marketing insights, explained like you’d explain treatment to a patient.
Building a Strong Digital Presence: Social Media Strategies for Patient Engagement
By Kayla Mauldin, Founder, Firelight Marketing
Former dental professional with 23+ years of industry experience
When a potential patient searches for a new dentist, finding your practice is only the first step. What they do next often determines whether they choose your office—or continue looking.
In many cases, that next step is checking your social media.
While social media is often associated with trends and entertainment, for dental practices it serves a different purpose. It acts as a window into your practice—helping patients get a feel for your environment, your team, and the level of care they can expect before ever picking up the phone.
Social Media Is Part of Your First Impression
Patients today are more informed and selective than ever. After finding a practice on Google, many will visit social media platforms like Facebook or Instagram to learn more.
They’re not necessarily looking for polished marketing—they’re looking for reassurance:
- Is this office clean and professional?
- Does the team seem approachable?
- Does this feel like a place I’d be comfortable visiting?
A well-maintained social presence helps answer those questions quickly and naturally.
Education Builds Trust Before the Appointment
One of the most effective uses of social media in dentistry is patient education.
Simple, informative content can go a long way in building trust:
- Explaining common procedures
- Answering frequently asked questions
- Sharing what patients can expect during a visit
This type of content helps reduce uncertainty and anxiety—two of the biggest barriers preventing patients from scheduling care.
When patients feel informed, they’re more likely to move forward with confidence.
Consistency Matters More Than Perfection
A common misconception is that social media requires constant posting or highly produced content. In reality, consistency is far more important than perfection.
An inactive page can create doubt. If a patient sees that the last post was several months—or even years—ago, it may raise questions about whether the practice is still active or engaged.
Maintaining a steady presence, even with simple updates, signals that your practice is current, attentive, and accessible.
What Should Dental Practices Post?
One of the most common questions is, “What should we actually be sharing?”
The answer is often simpler than expected. Patients are not looking for elaborate campaigns—they’re looking for authenticity and insight into your practice.
Some effective and approachable content ideas include:
- Celebrating team milestones such as birthdays or work anniversaries
- Sharing moments from team meetings, trainings, or continuing education (such as CPR certification or safety training)
- Highlighting office updates, new technology, or improvements
- Featuring behind-the-scenes moments that reflect your team culture
- Promoting seasonal reminders or relevant services (cleanings, whitening, back-to-school visits)
These types of posts help humanize your practice and show that your team is engaged, knowledgeable, and continually improving.
Real Content Builds Stronger Connections
Patients connect with authenticity. Real photos of your office, your team, and your day-to-day environment tend to resonate more than generic stock images.
Content that reflects your actual practice helps patients feel more familiar before they ever walk through the door. This sense of familiarity can make a significant difference in reducing anxiety and building trust.
When appropriate and with proper consent, sharing real patient experiences can also reinforce credibility and outcomes.
Social Media Supports the Patient Journey
Social media does not replace your website or your Google presence—it supports them.
A typical patient journey may look like this:
- Search for a dentist on Google
- Review ratings and location
- Visit the website
- Check social media for reassurance
- Decide whether to call or schedule
Each step builds on the last. A strong social media presence helps confirm that the patient is making the right choice.
The Takeaway
For dental practices, social media is less about marketing and more about connection. It provides an opportunity to educate, reassure, and build trust before the first appointment.
A consistent, authentic presence can help patients feel more comfortable choosing your practice—making it an important part of a well-rounded digital strategy.
Digital Chairside Tip
If your last social media post is more than 60–90 days old, that may be the first impression a potential patient sees. A simple, consistent presence builds more trust than a perfectly curated one.
Monday, May 4, 2026
Systems, Yes! - Reprinted for Lane County Dental Society June/July 2024 LCDS Newsletter
Dental Office Management Corner with Janette Douglas
Systems, Yes!
Yes, I get excited about systems! My question is, what are you waiting for?
Effective systems create structure, consistency, and efficiency in daily operations. They also
increase productivity and reduce stress for staff, leading to a better work environment and
higher job satisfaction.
Systems can include appointment scheduling, patient check-in and check-out, as well as
treatment planning and case presentation. They can also include billing and insurance
processing, inventory management, and infection control protocols.
Well-designed systems can improve patient experience by reducing wait times, ensuring
accurate record-keeping, and providing clear communication between staff and patients.
Patients will feel more comfortable and confident in the care that they receive, leading to better
patient retention and referrals.
When systems are not in place, chaos and disorganization reign. This leads to decreased
productivity, unhappy staff, and dissatisfied patients. Don't let that happen to your practice.
Implement effective systems today and improve patient care, streamline operations, and boost
staff morale.
Janette Douglas is the owner of JD Dental Consulting. Douglas’ extensive background in practice management led to her passion for helping dental practices by identifying challenges and implementing solutions. She can be contacted at
Janette@JDDentalConsulting.com.
Wednesday, April 29, 2026
Advertising Opportunities Available for Sponsorships, Advertising, and Tabling
Advertising and Sponsorships are available for Vendors, Specialists, Dental Groups, and Dental Offices can now advertise with CCDS. Contact nissa@ccdentistsociety.com for more information. We can find the right option for you!
Sponsorship Opportunities
Due to space restrictions, mailer advertisements are limited to sponsors listed below. Business Associates and other CCDS Partners may purchase E-News Ads.
Continuing Education Sponsors: Includes business listing on website, classified postings, Logo on all mailers & flyers for events, Comp Access and opportunity to table at any CE Events, and unlimited access to socials and meetups.
Platinum CE Sponsorship: $10,000, Guaranteed 12 large monthly mailer ad to minimum of 300 on CCDS mailing list. Large Ad on Website.
Gold CE Sponsorship: $6,000, Guaranteed 8 medium mailer ads to a minimum of 300 on CCDS List. Medium Ad on Website.
Silver CE Sponsorship: $4,000, Guaranteed 4 medium mailer ads to a minimum of 300 on CCDS mailing List. Small ad on Website.
CCDS News Sponsor: $6,000. Guaranteed 12 large ads in 12 monthly mailers. Table at February Event. Can table at any event for an additional $120.
Advertising Opportunities
A La Carte E News Advertisement $175 (emailed 1st of the month). Link to E-Newsletters. Email list goes out to over 700 addresses.
Postcard Sponsor $500: Mailed to over 300 recipients, features back-half of postcard, with event announcement on the front side of postcard. Limited to one time a month.
Business Associate Member Pricing
Business Associate Membership $250/Year. Includes listing on webpage. $50 admission rate to any CCDS Continuing Education (CE) Events (up to two attendees). 20% discount on E-News Advertising and Tables. Business Associate Members are invited to attend all CCDS socials and is welcome to bring raffle prizes to CE Events and Socials.
12 Ads in E Newsletter $2,100
Business Associate Membership $250
Have A Table at a CE EVENT!
February CE Event Opportunity: $250. This will be for our business luncheon and required CE Classes. There will be a one-hour business luncheon and will allow enough time for everyone with a table to give an introduction.
All other CE Event Tables are $150. Tables will be outside of the room. During the CE, those tabling are invited to attend the class.
All Sponsors (Platinum, Gold, and Silver) can have a table at any of our Continuing Education (CE) Events.
Business Associated Members ($250 annual membership) receive a 20% discount on tables.
Current Table Opportunities
May 9th - Green Dentistry 2.0, with Brittany Cox, MA, RDH, Oregon Coast Aquarium (Newport) with luncheon and aquarium admission. 12:00 luncheon, class 1:00 - 3:00 pm. May 28th - Sleep Apnea - Time to Wake Up! (intro) with Erin Elliot, Phoenix Inn, Albany, 5:30 - 7:30 pm
May 29th - Sleep Apnea - Beyond the Basics with Erin Elliot, Lane Community College, Eugene, 9:00 am - 12 pm.
September 9th - 3D Printing CE with Max Thomas, Eugene
October 16th - Endo CE with Speaker Dr. Alex Fleury sponsored by Brasseler, Lane Community College, 9 am - 12 pm lecture, lunch 12-1 pm, Hands-On Course 1-3 pm.
December 17th - CE Corvallis, TBD (implant topic)
Business Associate Discount -$420
Total One Annual Payment $1,930
Monthly Payment ($4.20 a month additional): $165
May 2026 E NEWS Message from Executive Director: Nissa Newton
I kicked off the month by joining Dr. Welch's Walk with a Doc. I also had the opportunity to assist with the Oregon Dental Conference. Not only did they put on a great concert, their live band Karaoke party was a massive hit with a lot of people singing and dancing. The same weekend many of our dentists and hygienists assisted Helping Hands Worldwide with a dental clinic in Corvallis. OSU dental students led the charge organizing the event. University of Oregon Dental Students pitched in and volunteered as well.
Later in the month we had our Zest Kitchen and Bar Social sponsored by Columbia Bank Healthcare. A couple of our society's new mom's brought their babies and OSU and UO dental students participated as well. It was a perfect day for an indoor event, as their was quite a bit of rain. It was great to see everyone that came to the event.
In May we have three classes. On May 9th we have our special event at the Oregon Coast Aquarium. We have a special speaker Brittany Cox, RDH, MA coming to speak on Green Dentistry. The event includes luncheon, admission, and 2 CE credits. The event is free for members of Coastal Cascades Dentist Society dentists. The price is $50 for nonmembers and staff. You can also bring family for $30 and they can join us for the luncheon and enjoy aquarium admission. Since this event is on May 9th please RSVP as soon as possible so I can have the right amount of food ordered and put your name on the admissions list. Later in the month we have Erin Elliot speaking on Sleep Apnea. Her first course on Thursday evening (May 28th) is in Albany at the Phoenix Inn and online. This class is more of an introduction to Sleep Apnea. The Friday morning class on the 29th at Lane Community College is "Beyond the Basics" which will dive deeper into the subject.
We have a new council member, Tyson Curtis! If you are also interested in joining the council reach out to me and you can attend our next council meeting to find out more.
Corvallis Dental Clinic Photos
Zest Kitchen and Bar Dentist Social Photos
OR-OSHA Requirements or Temporary Workers in Dental Practices by Healthcare Compliance Associates - May 2026 E News
OR-OSHA Requirements or Temporary Workers in Dental Practices
What Oregon Dental Practices Should Know When Bringing in Temporary or Student Workers
- Bloodborne pathogens
- Hazard communication (chemical safety)
- PPE usage
- Infection control
- Emergency procedures
- Your Exposure Control Plan
- Sharps handling procedures
- What to do after exposure incidents
- Job roles with potential exposure
- Engineering controls and PPE
- Procedures for exposure incidents
- What chemicals are used in the office
- Where Safety Data Sheets (SDS) are located
- Labeling and hazard warnings
- Safe handling procedures
- Know what PPE is required for specific tasks
- Understand how to properly wear and remove PPE
- Know where PPE is located within the office
- Consistently follow required PPE procedures
- Who to report incidents to
- Immediate steps after exposure
- Follow-up procedures
- Emergency exits and evacuation routes
- Location of eyewash stations or emergency equipment
- Where PPE is stored
- How to report hazards or injuries
- Document all training
- Provide site-specific onboarding
- Include all applicable worker types in safety plans
- Enforce PPE consistently
- Review procedures regularly
- Stay compliant with Oregon OSHA
- Reduce liability risk
- Protect your team and patient care
Member Spotlight: Walk with A Doc Comes to Eugene BY TIM WELCH, DDS, MD NORTHWEST ORAL & IMPLANT SURGERY- May 2026 CCDS E News
This led me (a self-admitted continuing education addict) to attend the American College of Lifestyle Medicine annual meeting in Dallas last fall. The College was founded in 2003 by a group of physicians who concentrated their efforts on six pillars of patient health: healthy eating, physical activity, sleep, stress management, social connection, and avoiding risky substances.
As luck would have it, I met Dr. David Sabgir, who started Walk with a Doc (WWAD) in 2005, and he encouraged me to start a program in Eugene. WWAD satisfies two of the pillars: exercise and social connection.
Dr. David Sabgir, a cardiologist in Columbus, OH, was frustrated with his inability to affect behavior change in the clinical setting, so he invited his patients to go for a walk with him in a local park on a spring Saturday morning. To his surprise, many patients and community members showed up, energized and ready to move.
He has now walked with patients and community members nearly every weekend since. WWAD is an international nonprofit organization whose mission is to inspire communities through movement and conversation with walking groups led by healthcare providers.
WWAD was started to “encourage physical activity and reduce the effects of a sedentary lifestyle.” While that is still 100% true, we have found that the simple act of taking a walk together has the power to transform lives and communities.
There is no question that increasing exercise, even moderately, reduces the risk of many diseases, including coronary heart disease, breast and colon cancer, and type 2 diabetes. Since 2005, WWAD has received exceedingly positive feedback from its participants.
The organization has substantially grown from its initial base in Columbus, Ohio, to become an established practice in 48 states across the US and 40 countries worldwide, hosting over 8,000 walks annually. Community feedback has highlighted that 90% of participants reported feeling more educated since starting WWAD, 71% have increased their weekly level of physical activity, and 93% of participants feel more inspired to prioritize healthier lifestyle habits.
It doesn’t matter if you can only walk 100 feet or the whole hour; all are welcome and encouraged to join a group effort to improve health. People come for different reasons, but the fresh air and connection with others are hard to beat.
Dr. Lexi Mitchell Sanchez, DO, attended the first walk last month and sees a real advantage for patients. “I’m thrilled to see Dr. Welch launching a chapter in Eugene. It’s so important that we stay connected to our community and encourage patients to simply step outside and WALK. Spending time outdoors supports both mental and physical health, and I hope patients discover that wellness can be as simple as moving their bodies and connecting with others.”
The group meets at 9 AM on the first Saturday of each month at the Greenway Bridge at Valley River Mall, just down from the movie theaters and behind the DMV. I’m hopeful that other physicians will join in the fun. Wouldn’t it be great if every Saturday morning of the month a physician were hosting a walk? Eugene now joins a growing list of communities worldwide that have started local Walk with a Doc programs.
Walk with a Doc May 2026 Photos
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Lane County Dental Society has a comedian in its membership. Eugene dentist Dr. Holland moonlights as Dr. Bert Walpack when performing comed...
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I kicked off the month by joining Dr. Welch's Walk with a Doc. I also had the opportunity to assist with the Oregon Dental Conference. N...
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As a board-certified oral and maxillofacial surgeon, I consult with patients daily in preparation for outpatient surgery and sedation. While...




