On August 10th, Dr. Kutsch Kutsch welcomed
Lane and Southern Willamette Dental Societies
for lunch and a tour of Oral BioTech. His company
makes Carifree products. The meeting was held in
their fulfillment building in Tangent. Dr. Kutsch
and his VP of Operations, Brian, gave the tour.
The tour included the quality control lab, where
products are tested before being approved to be
shipped out, and the fulfillment area. All those
who came to the social went home with Carifree
product samples. How was Dr. Kutsch inspired to
create Carifree products?
Dr. Kutsch practiced dentistry for forty-two years,
building his first practice in Corvallis with longtime friend Steve Long in 1979. Dr. Kutsch also
met Dr. Bill Blatchford early in his career and
appreciated his mentorship. Bill had a philosophy
about only working three days a week. So, early
on in Dr. Kutsch’s practice, he followed Dr.
Blatchford’s recommendation and got his schedule
down to three days a week.
Working three days a week may seem
counterintuitive; however, Dr. Kutsch said,
“Dentistry is so consuming, emotionally and
physically.” A dentist works with patients during
one of the most stressful parts of their week and
may have to give patients news they do not want to
hear. Working three days a week gave Dr. Kutsch
time to recharge and sharpen his mind, making it
easier for him to deal with challenging situations
when they arose.
Less time in the dental office also allowed Dr.
Kutsch time to invent and pursue his other
business ventures. He became very interested in
using lasers, becoming one of the first dentists
in the country to use them. When he started
working with American Dental Laser, he felt that
the handpiece they made was awkward to use.
He told the company engineers what was needed
to make the handpiece work better in a patient's
mouth; however, they didn’t improve it. Dr. Kutsch
then realized he could design his own business, and his first business was launched. His mind was opened to the
possibilities of building and creating anything. He went
on to create more businesses throughout his career.
Dr. Kutsch devised four criteria for whether he would
build another company. First, it had to be something he
was passionate about. Second, it had to be something
that would allow him to be the best in the world. Third,
it was something that would be fun. Fourth, it could be
done without venture capital.
Dr. Kutsch advises dentists considering starting their
own company not to give up their day jobs until their
new income replaces their current income. The odds
of new companies surviving are not very high. If one is
building something that involves the dental industry,
it could be a good idea to stay in practice, even if it
is just two days a week. When Dr. Kutsch designed
new products, he could get immediate feedback from
patients, and often, patients would have no problem
giving him biofilm samples for his research.
Dr. Kutsch also recommends the book The Art of
Impossible, which looks at human performance
potential and gives strategies to unlock one’s full success. The book shares how your curiosity leads you
to your passion, leading you to a life purpose.
This philosophy is reflected in Dr. Kutsch’s latest
company, Oral BioTech, and how it evolved from his
curiosity regarding caries. He couldn’t understand
how his patients were getting caries even when doing
everything they were supposed to do. He felt as though
he was missing something, and he took two years to
study the issue of caries intensely and concluded the
answer was to change the mouth's pH. Whether it was a
result of medications, lack of saliva, or too much sugar,
it still was all in relationship to the pH.
So, Dr. Kutsch decided to look for the best pH product
on the market but discovered that they were all very
acidic. Out of his passion came Carifree products,
which attack tooth decay using its elevated pH
system to help balance bacteria levels to create a
healthy mouth and prevent cavities. This is the
work that has become Dr. Kutch’s life purpose,
“I’m having so much fun. I just turned 70 and I’m
having more fun now than I’ve ever had in my life
and I’m doing my best work."